debbie-ing
- Creative Direction,
- Content Development,
- & Strategic Execution
Origin Story
In a world where innovation reigns supreme, there's a development communicator with a knack for sparking change. She's all about creativity, startups, and the latest in tech, armed with a degree and a boatload of experience in shaping ideas and spreading messages.
This hero isn't just words and ideas—she's a wizard with software like Adobe Creative Suite, crafting visions that come to life. But what sets them apart isn't just their skills; it's their laser focus on perfection and their knack for bringing together people from different sectors, making amazing things happen.
Her goal isn't just a job—it's a mission to make the world better, bit by bit, leaving behind a trail of awesome projects that bring big changes to people's lives.
As the Frontline brand grappled with the challenge of countering misinformation about veterinary products, I found myself at the helm, guiding a team of creatives towards a solution.
Our goal was clear:
devise a digital strategy that could effectively combat the inaccuracies circulating in the public sphere.
Our brainstorming sessions crackled with energy as we conceived an ingenious plan. We envisioned leveraging the power of live social media broadcasts, transforming them into a stage where experts could shine.
Their mission?
To demystify the technical intricacies surrounding pet care, offering invaluable insights and cutting through the confusion.
With determination, we set out to create a new narrative. It wasn't just about selling products; it was about empowering and educating pet owners. These live broadcasts became our canvas, where experts unpacked complex medical jargon, offering a digestible version for the curious public.
In addition, my involvement in crafting a compelling short film, "Ben en Biko vs. Da 3 Marites," became a pivotal endeavor in our mission to tackle widespread misconceptions in pet healthcare. This cinematic venture aimed to deliver a potent message wrapped in humor and relatability, a story that resonated deeply with pet owners.
As the project unfolded, we meticulously carved a narrative that went beyond entertainment. It was a tale that tugged at heartstrings while imparting a crucial lesson: true love for one's pet extends to prioritizing regular visits to the vet.
"Ben en Biko vs. Da 3 Marites" wasn't just a short film; it was a vehicle for dispelling myths. Through a blend of wit and charm, it artfully dismantled misconceptions that lingered in the minds of pet owners. The storyline was a tapestry woven with care, threading the importance of professional veterinary care into every scene.
Our journey began with an intricate process of unraveling the desires and habits of our potential buyers, sculpting a vivid persona that mirrored our target market. This pivotal step paved the way for a tailored approach, using social media as our canvas to weave messages finely tuned to meet their unique needs.
Yet, it wasn't solely about crafting the perfect message—it was about ensuring it reached the right eyes at the right time.
With this in mind, we orchestrated the implementation of a seamless e-commerce infrastructure. This streamlined system guaranteed swift product deliveries within a mere 1 to 2 days, embracing the essence of convenience our customers yearned for.
But our efforts didn't cease there.
Understanding the vitality of loyalty in fostering enduring relationships, we unveiled an enchanting rewards program. This initiative not only gratified our customers but also tethered them to the Nutri Chunks brand, fostering a bond beyond mere transactions.
United, these strategic endeavors weren't just pieces of a puzzle—they were the building blocks that fortified Nutri Chunks as the go-to choice for pet owners.
We didn't just offer a product; we crafted an experience—a seamless, gratifying journey that resonated deeply with the hearts of our customers.
I led a team of creative minds and tech wizards to build an awesome 3D website for Jollibee Foods Corporation.
Picture a digital world bursting with joy and unity, showcasing JFC's journey.This website wasn't just a site—it was an adventure.
It invited people to explore JFC's history in a fun, interactive way. We designed it like a universe with different Jollibee brands as floating islands.
Our goal was simple:
make learning about Jollibee's past engaging and fun. We wanted people to connect with the moments that shaped the company.
The Department of Science and Technology (DOST) ignited a bold movement, a commitment to drive Science, Technology, and Innovation in the country through the groundbreaking Science for Change Program.
As fate would have it, I found myself leading a team of dynamic multimedia specialists entrusted with the pivotal task of bringing the program's essence to life.
Our canvas? The prestigious Grand Ballroom of the Crimson Hotel in Muntinlupa City, where the air buzzed with anticipation for the event themed "Science for the People."
The stage was set for an unprecedented gathering—a convergence of minds, expertise, and unwavering passion.
The event wasn't just a milestone; it was a testament—an embodiment of the Science for Change Program's unwavering pledge to uplift lives through transformative innovation.
Summoned by the esteemed DOST-PCAARRD, a formidable task awaited my stewardship: the creation of an animated opus christened the Agribusiness Master Class.
This calling held a lofty aim—to unravel the labyrinth of intricate agricultural wisdom and reforge it into a tapestry of comprehension, tailored expressly for mid-level managers in the fertile fields of agriculture.
The mission was resolute: arm these guardians of the harvest with the treasury of knowledge and skills, forging a path where informed decisions breed innovation in the realm of agribusiness.
Thus, the power of animation became my beacon, a tool wielded to dismantle complexity and fashion it into an accessible mosaic of enlightenment.
With each stroke of creativity, I orchestrated the symphony of visuals, rendering even the most cryptic concepts into a vibrant and comprehensible spectacle.
I embarked on a mission to craft an advocacy video for GIZ, a commendable organization backed by the German government, dedicated to tackling environmental and climate change concerns.
Our central focus was to shed light on the challenges faced by women and to champion gender equality.
The aim was clear: to stir consciousness and spark positive transformations within our society. Employing a blend of captivating narratives and powerful imagery, the video served as a poignant testament to the significance of empowering women in these vital fields.
It became a canvas that artfully showcased GIZ's unwavering commitment to forging a future that embraces inclusivity and sustainability.
In the bustling world of virtual production, I found myself at the forefront of the Youth in Agri Talk show's pilot episode for SEARCA.
Embracing the challenge with enthusiasm, my mission was clear:
to craft an engaging narrative that would make agriculture come alive for basic education students, sparking their curiosity and enthusiasm for the agricultural realm.
Within the confines of Blink Creative Studio's green screen studio, I took on the role of a visual storyteller. With meticulous attention to detail, I helped weave together captivating backgrounds, seamlessly integrated bumpers, and carefully curated visual elements.
The result was a tapestry that not only elevated the overall production value of the talk show but also transformed it into an immersive platform.
Amidst the bustling aspirations of Chicken Essentials Phils., Inc. to broaden their business horizons, an intriguing task landed on my desk.
It was no ordinary assignment but a grand opportunity:to craft an audiovisual masterpiece that would illuminate the company's prowess to potential investors.
Entrusted with this vital mission, I, together with a skillful production team embarked on a journey to encapsulate the very essence of Chicken Essentials Phils., Inc.
What made this company stand out wasn't just their products but something deeper—a genuine, empathetic approach towards customers, employees, and Filipino families. This wasn't just a feature; it was their greatest strength, and it begged to be unveiled to the world.
With each frame meticulously crafted, the audiovisual presentation began to take shape. It wasn't merely a sequence of images and words; it was a narrative, a story that resonated with warmth and sincerity.